3 Signs Your Salon Website Needs a Refresh

Your salon’s website is more than just a website—it’s a first impression, a client hub, and a 24/7 marketer for your brand. But is it still serving your business as well as it could be? If you’re not seeing the bookings or engagement you’d like, it might be time to give your website a little TLC. Here are three telltale signs your salon website could use a refresh.


1. It’s Starting to Feel Outdated

Let’s be honest, trends in web design move quickly. If it’s been a few years since your last update, your site might feel more “old school” than “on trend.” And while nostalgia is great for hairstyles, it’s not always ideal for websites. Clients expect a smooth, modern browsing experience, so if your site looks outdated, it might give the impression that your services are too.

What to Do:

  • Update your design: Consider fresh, clean aesthetics with a professional, minimalist vibe that lets your work shine.
  • Add new photos: High-quality images of your latest styles, treatments, or salon ambiance can make a huge difference.
  • Simplify navigation: Clients want to find what they’re looking for quickly, so keep things clean, organised, and easy to browse.

2. Clients Are Confused or Frustrated

Ever heard clients say they “couldn’t find the booking page” or ask “where to see your work?” A clunky, confusing website experience can lead potential clients to leave before they even book an appointment. If you’re getting feedback about things being hard to find, or worse, no feedback at all because visitors are bouncing, it’s time to re-evaluate your site’s user-friendliness.

What to Do:

  • Make booking easy: Whether you have an in-house booking system or a third-party integration, make sure it’s easy to find from every page.
  • Highlight key services: Put your most popular services and specialties front and center, and consider adding a portfolio or gallery section to showcase your work.
  • Add client reviews: A few testimonials from happy clients can give new visitors the confidence to book with you.

3. It’s Not Mobile-Friendly

With most people browsing on their phones, a mobile-friendly site isn’t a “nice-to-have”—it’s a must. If your site is hard to navigate on a phone or loads slowly, you’re likely losing potential clients. Mobile users expect a seamless experience, and if they’re struggling to book or view your portfolio, they’ll quickly look elsewhere.

What to Do:

  • Check responsiveness: Ensure your website automatically adjusts to mobile devices, displaying all content clearly and without awkward zooming.
  • Speed it up: Optimize images and streamline design elements to reduce load times.
  • Test booking flow on mobile: Make sure it’s quick and easy for clients to book directly from their phones without extra steps.

Give Your Website the Refresh It Deserves

If any of these signs sound familiar, it might be time for a website refresh. A clean, modern, and mobile-friendly site can make all the difference in attracting new clients and keeping current ones engaged. And remember, your website should reflect the beauty, style, and quality of your salon—because every detail counts when it comes to first impressions.

Ready to bring your website up to date? Let us help you create a site that truly represents your salon and makes booking a breeze for clients!